eNewsletter May 2016

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The Herd
Newsletter May 2016

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MAY 1, 2016
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Coke Thinks Designer Milk Could Be a Billion-Dollar Brand

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In its quest to slake the world's thirst, Coca-Cola is intent on making milk a billion-dollar brand. But not just any kind of milk. Coke has joined forces with a dairy cooperative to create Fairlife, which produces a filtered, high-protein, low-sugar, lactose-free designer milk also called Fairlife. It costs about $4 for a 52-ounce bottle - more than organic milk and about double what the conventional stuff sells for. In its first year on shelves, Fairlife reached about $90 million in sales, giving a sizable boost to the specialty milk category, which includes milk with more calcium or no lactose.

Coke is part-owner of Fairlife through its Venturing and Emerging Brands group, which has backed Zico coconut water, Honest Tea, and Fuze juice drink. Fairlife Chief Executive Officer Steve Jones worked at Coke as chief marketing officer from 2000 to 2003. While there, he played a role in moving the beverage company beyond its Minute Maid frozen orange juice business to higher-margin products, such as Simply juice, a billion-dollar brand that's challenged market leader Tropicana - owned by rival PepsiCo - with its clear bottles. "It proved to me you can take a commodity and transform it into a dynamic high-growth category," Jones says of Simply. "We can do the same to milk."

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20% Off Our Already Fabulous Everyday Low Prices! This is brand new top quality merchandise.
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Solar Cult(R) Sponge Handle Sampling System (Solar Biologicals)

Eliminates the need for sterile gloves. Sterile pre-moistened cellulose sponge with quick release handle is designed for sampling for microbiological contamination on almost any surface. It is a convenient "ready to use" product, designed to eliminate the costly, time-consuming steps of diluent preparation, sterilization and application to sampling devices. Packaged in a easy-tear foil pouch. Comes with a sterile twirl-tie bag to make this an all-inclusive sampling system. Simply remove the handle (sponge attached), collect sample, return to twirl-tie bag, release sponge into bag, twirl bag closed and send to lab for analysis. 2-year shelf life from date of manufacture.

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Please enter the promotional code MN0516 into the "Promo Code" box during checkout and the sale price will be applied. Order online using the link above. You can also call in the order at 800-328-8378 or fax the order to 609-584-8388.



Taco Bell's Incredible Two-Year Quest to Melt Cheese Perfectly
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A cheese lover on Twitter expressed less than complete satisfaction with the Quesalupa, Taco Bell's newest and cheesiest menu item. The company's social-media team was on it.

"Dear @tacobell, Why can't the quesalupa be as cheesy as your commercials? Sincerely, A customer who would marry cheese," the tweet read.

The tweet popped up on one of the dozen wall-hung screens that employees monitor in the "Fishbowl" at Taco Bell headquarters in Irvine, California.
Matt Prince swooped in. As head of the 15-person "newsroom" team, it's his job to defend and protect what Taco Bell calls The Cheese Pull -- the taffy-like web of pepper jack created by pulling apart a Quesalupa. A snag like the one described in the tweet might trigger an e-mail to one of the 6,500 Taco Bell restaurants, reminding staff not to overcook the tortilla or allow the shells to lie around too long after they've been fried in canola oil. Taco Bell spent two years perfecting the technique after a decade of noodling with "the cheese-pully thing," said Liz Matthews, chief food innovation and beverage officer, and it"s betting its future on plenty of cheesy elasticity for maximum customer goo.
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Bored by IPA? Here Are the Craft Beer Trends to Crush in 2016
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Here's how big America's brewing scene has ballooned: Even if you visited one brewery daily, it'd take 11-plus years to hit the country's 4,269 beer makers - the highest number in American history, according to the Brewers Association.

With so many brewers, and only so much liver, it's simply impossible to sip every beer. To distinguish themselves with flair, breweries are digging deep into the wardrobe of flavor. Last year that meant shandies, radlers, and fruit-infused IPAs, fads that show no signs of relenting. Might I interest you in Ballast Point's Mango Even Keel session IPA?

What will 2016 bring? Let's gaze into our boozy crystal ball.

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Revolutionary Under 4 Hour Yeast / Mold Test with No Pre-Enrichment Needed!

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Weber Scientific is very pleased to announce that they will be distributing a new PCR test, the foolproof® Yeast and Mold Quantification Test LyoKit developed by BIOTECON Diagnostics (Potsdam, Germany). Current plate count methods take a minimum of 5 days to get a result, sometimes longer, so a 4 hour same day method is a major breakthrough in testing for these micro-organisms that are responsible for significant spoilage and economic losses in the food and dairy industry.

100% specificity has been demonstrated with 290 strains representing 260 species with all important phylogenetic groups included. 100% exclusivity was also demonstrated with 60 strains of non-target micro-organisms typically found in similar ecological niches. Sensitivity is 101- 10cells / g depending on sample type.

BIOTECON Diagnostics is an experienced manufacturer of fully-licensed PCR-based rapid tests for the food industry since 1998, with applications and R&D supported by an ISO 17025 accredited service lab.

For more information: please contact Dr. Philip Coombs, Product Specialist, at pcoombs@weberscientific.com

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How to Build a Great Beer Cocktail

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It's a sunny spring afternoon, and the perfect day for an al fresco drink. Sunglasses? Check. Flip-flops? Definitely. Beer? Absolu ... wait, let's make that a beer cocktail instead.

By definition, a beer cocktail could simply be the result of mixing two different beers together, like the black and tan, a drink made from a dark beer layered atop a light beer. Or, it could be a beer mixed with other spirits and liqueurs, or even nonalcoholic ingredients. Essentially, add anything to a beer to differentiate - and hopefully improve upon the beer itself - and the result is a beer cocktail.

The good news is that beer cocktails are coming out swinging this year, and even better than that, the category has expanded far beyond the basics. That list includes offerings such as as the michelada, the spicy, ubiquitous bloody mary riff, and the shandy, both of which have been longtime warm weather favorites.

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In this issue
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FREE LED Lantern/Flashlight

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This small, powerful Lantern / Flashlight is one of the most lightweight, versatile lights you'll ever own. Built for adventure, it's reliable, meticulously crafted, heavy duty construction will last for many years to come. Use it as a lantern and adjust the brightness to high, mid or dim -useful if battery power needs to be conserved - or twist in place to use as a flashlight when you need a focused beam of light. Activate the strobe function in an emergency; the hanging hook makes hands-free operation a snap. Size: 3 3/4" x 1 1/2"

FREE with every order of $200 or more. Hurry - while supplies last!

Click here for details!

Please include the Gift Code WS0516 when placing an order via website, phone or fax.
When ordering on the website place this Gift Code in the "Notes/Instruction" field at check out (and not in the "Promo Code" box).


Visit Us at these May Trade Shows:

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Craft Brewers Conference
May 3-6, 2016 - Booth #700
Philadelphia Convention Center, Philadelphia, PA

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PAMFES
May 3-5, 2016
Penn Stater Conference Center & Hotel, State College, PA

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Food Safety Summit
May 10-12, 2016 - Booth #726
Donald E. Stephens Convention Center, Rosemont, IL

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Milk and Cultured Dairy Products Conference
May 24-25, 2016
Omni Severin Hotel, Indianapolis, IN



The Surprising
Inspiration Behind
Dogfish Head Beer

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Founder Sam Calagione was asked how his brewery comes up with its unusual flavors, and the Dogfish Head Craft Brewery founder may surprise you by reciting from 19th-century essayist Ralph Waldo Emerson.

While sipping beers and touring the Milton, Del., brewery, located roughly 16 miles off the Atlantic Coast, Calagione also speaks of finding inspiration from Minnesota-based punk rock band the Replacements and a Chinese brewing process that is 9,000 years old.

"I wanted to use the limitless array of culinary ingredients to bring a limitless degree of creativity into commercial brewing," Calagione says, explaining his method of brewing as many as 70 different styles of beer a year.

It sounds wild, but it works. At one point, the brewery was the smallest operation in the country; today it is America's 13th-largest craft brewer. Overall, craft beer has been a fast-growing industry, now making up over 11% of the $102 billion domestic beer market. Case sales of craft beer jumped 18.8% last year and easily bested the industry's 2.1% increase, says market research firm IRI, which tracks sales at supermarkets, gas stations, and other retail outlets.

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Request a FREE 2015-16 Product Catalog

2015-16 COVER-NLT.jpgOur 2015-16 specialized 265-page Buyer's Guide is dedicated to dairy, food and water testing. Inside, you'll find many exclusive and hard-to-find items, not to mention other great reasons to go with Weber:

  • Heavily discounted prices without any of the hassle
  • Free freight upgrades and expedited service at our expense--not yours
  • No-nonsense 100% Satisfaction Guarantee so you can order with complete confidence

Request your 2015-16 catalog today!



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Dwuana Brown
Customer Service Supervisor

Weber Scientific can special order, promptly and at a competitive price, just about any item, large or small, that you might need for your laboratory.
Simply call (800) 328-8378 or

email info@weberscientific.com



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